The SOCIETY is a globally renowned fashion company and one of the largest brands within PLATOON Entertainment’s scope of events and productions.  Coming onto the scene producing events in the world’s most competitive markets such as New York, Los Angeles, London, and more, The SOCIETY quickly took the Fashion Industry by storm and continually resets the bar that all other shows aim to live to.  Produced by Brady & Krissy King, The SOCIETY has since grown into an internationally acclaimed Fashion Experience that was one of the first Fashion Week productions that put an immense focus on making Fashion Week’s an inclusive experience for all, by bringing outside patrons, while transforming an industry known for B2B (business to business) interactions into a heavy B2C (business to customer) experience.  In addition with their worldwide experience in Live Entertainment Production, they have completely remodeled the business format, being the only large scale Fashion Production company to keep their entire Event Production in-house.

All this has led to The SOCIETY being a unique multi-day experience pushing the boundaries of imagination, and setting new standards within the Fashion Week industry.  By incorporating Fashion Week experiences that in the past where some of the most exclusive events in the world, they have now created an event with cutting-edge Runway production, world-class talent, and innovative art and technology, The SOCIETY is more than a Fashion Show – it is an unparalleled multi-sensory experience unlike any other.  The brand has created a passionate community of accepting Fashion lovers that have turned The SOCIETY into a way of life.


Founded in 2016, Greenville Fashion Week is a highly anticipated Bi-Annual seven-day experience that bring together the fashion industry with our local foodie scene through exclusive tastings, live entertainment, multi-course dinners with the best our local talent offers, International as well as local Fashion Designers, seminars discussing nearly every aspect of the fashion industry, following with some of the best Fashion Shows within our industry.

Through all of this we aim to entertain, enlighten, and educate all walks of life.


  • To create a destination for anyone who has a love for Fashion to experience a fully immersive environment across the country.
  • Promote tourism within Greenville, SC
  • To highlight our local talent within the Fashion Industry, Culinary Arts, as well as the Entertainment field.
  • To create an environment that is not only highly inclusive, but also built on giving back to the community.


Brady King

Hometown: Greenville, SC

Krissy King

Hometown: Greenville, SC

The Board

Lindley Gulledge, Philanthropy Director

Julie Mayer

Justin Bowers

Marion Reeves

Patrick Cox, Director of Photography