EMERGING DESIGNER CHALLENGE
Our goal is simple, and radical: to transform Greenville into a Fashion Mecca, to create a platform for that will elevate Fashion Designers within many niches, and also to teach, inform, and mold Emerging Designer’s into what it takes to be a highly successful brand within the Fashion industry. Within our Emerging Designer Challenge, Fashion Designers will learn from industry professionals on the below:
- Build the Perfect Brand Message
- Write Your Own Press Releases
- Effective Social Media
- Retail Math For Profit
- Look Books & Line Sheets
- Pop Up Shops & Trunk Sales
- Effective Marketing Plan
- Building Buyer Relationships
- Retail Ready, Prep-Pack-Ship
- Controlling Expenses
- How To Land & Grow Sales
In addition, each designer will compete for the ultimate boast of any Emerging Designer’s brand, that includes:
- Fee’s waived to show your line in New York, Los Angeles, London, Paris, Miami, and Greenville Fashion Week’s for one year.
- Updated website to include updated collateral and product images.
- Marketing campaign
- Startup Capital
- Winnings valued at: $65,500
The overall Emerging Designer Challenge will be judged through many instances throughout the week of April 3-7th, with the winner announced at The Fashion Awards April 7th, 2019.
- Our Emerging Designer Challenge is powered by The Greenville Army Store. Designers will choose their clothing, and will then applying their own style.
Timeline of Events
- April 3rd @2:00pm, Fashion Designers will receive Clothing to repurpose from The Greenville Army Store.
- April 3rd @ 7:00pm, Greenville Fashion Week Kick Off Party
- April 4th, Classes
- April 4th @ 8:30pm, Fashion Shows
- April 5th, Classes
- April 5th @ 8:30pm, Fashion Shows
- April 6th @ 1:30pm, 4:30pm, 8:30pm Fashion Shows
- April 7th @ 1:30pm Emerging Designer Showcase following by The Fashion Awards